Coming August 2026 from Wiley

The AI Instinct

The Future of AI and Human Decision-Making

Foreword by Kai-Fu Lee · Advance review by Joscha Bach

The debate is stuck on whether AI will replace us or save us. This book moves past it. The AI Instinct introduces Artificial General Experience as the missing layer in the path to AGI, explores how human and machine thinking are already merging into hybrid cognition, and makes the case that superintelligence is fusion, not replacement. It confronts what happens to human agency when machines start shaping what we trust, believe, and decide.

Artificial General ExperienceHybrid CognitionSuperintelligence as Fusion
The AI Instinct by Rana Gujral

As Featured In

Forbes
TechCrunch
Fast Company
Inc. Magazine
HuffPost
National Enquirer
The Globe and Mail
The Washington Times
Entrepreneur
Wiley
INSEAD Knowledge
Crunchbase News
U.S. Business News
The Financial Brand
Grit DailyGrit Daily
Forbes
TechCrunch
Fast Company
Inc. Magazine
HuffPost
National Enquirer
The Globe and Mail
The Washington Times
Entrepreneur
Wiley
INSEAD Knowledge
Crunchbase News
U.S. Business News
The Financial Brand
Grit DailyGrit Daily
Rana Gujral

About Rana

Rana Gujral builds at the frontier of Artificial Intelligence, Cognitive AI, and the long-horizon path toward AGI. As CEO of Behavioral Signals, he turns advances in speech-signal processing and representation learning into production systems that infer intent, emotion, and risk from voice.

He founded TiZE (acquired by Alchemy), led Smart Home at Logitech, and drove a platform rebuild that set the path to a $4.4B IPO. Named an “AI Entrepreneur to Watch” by Inc. Magazine and a TEDx speaker with over 1M views.

From the Global Stage

AI CEO. Builder. Speaker.

CEO of Behavioral Signals. Author of The AI Instinct (Wiley). Speaking and advising on AI, hybrid cognition, deepfake defense, and the systems reshaping human decision-making.

TEDx Talk1M+ Views

Advisory & Consulting

Work With Me

I advise enterprises, investors, and government organizations on AI strategy, voice intelligence, deepfake defense, and the emerging intersection of human and machine decision-making.

Deepfake and Synthetic Media Defense
AI Strategy for Leadership Teams
AI Due Diligence for Investors
Executive Workshops on AI
Rana Gujral

AI is like bamboo, popping up everywhere, affecting every aspect of our thought and our lives and confronting us with an existential question: what will it mean to be human? Gujral's timely and comprehensive book surveys that landscape, helping us face that question.

Barbara Tversky

Past President, Association for Psychological Science; Professor Emerita of Psychology, Stanford University; Author of Mind in Motion

Ready to bring Rana to your stage?

Rana delivers keynotes on AI, hybrid cognition, deepfake defense, and the future of human-machine intelligence for audiences ranging from government summits to global tech conferences.